National Cupcake Week.

In recent years, consumers have grown to love this diminutive confectionery gem, which has become a firm favourite.

The week brought publicity not only to this popular baked item, but encouraged bakeries to become involved, by creating different flavours and decorative ideas for bakery professionals to share and promote in their own shops. Twitter also played a large part in this year's event with National Cup Cake Week trending in the London area.

On a serious note, the efforts of all who participated in National Cup Cake Week contributed a significant amount to charity, as it encouraged participating bakers to give part of the proceeds from the sale of their Cup Cakes to Clic Sergeant, who support children suffering from cancer.

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