Green Valley Re-brands as Hydr8

The UK’s biggest supplier of bottled water, Highland Spring Group, is launching a new brand created for the food service sectors.

Hydr8, which is replacing the Green Valley brand, promotes the eight glasses a day message and is a naturally sourced British water produced from the company’s recently acquired Campsie Spring bottling plant, near Glasgow. It will be available in convenient 500ml screw cap and 500ml sports bottles through BAKO.

The UK value water sector experienced incremental growth of 18 million litres in 2010. It now accounts for more than 10% of total annual bottled water sales at 201m litres (source: Zenith/Nielsen 2009).

Richard Beeston, from Highland Spring Group said: “The product has excellent sales potential since it comes from the Highland Spring Group, is naturally sourced from one of our sustainable catchment areas and offers healthy hydration for price conscious consumers and is ideal for independent food service providers.”

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