Bako Own Label

The first Bako own label product was launched approximately 20 years ago. Since then, we have launched many more and today, we are proud to say we have 190 products, spread over 33 categories. Most of the early launches were commodity items – fats, salt and dried fruit, to name but a few. Over the years, however, we have successfully added finished products, such as muffins and frozen savouries, to the range.

One of the main contributory factors to the Bako Brand’s success is our rigorous selection process. Prior to each launch, extensive evaluation is undertaken, to ensure the products chosen offer you, our customers, ‘good quality at a good price’.

In 2010, we embarked upon an intensive market research programme, with the aim of obtaining some detailed feedback from the people who know us best – our customers! A section of the research focused on Bako Own Label and the following results were achieved:

  • Of those customers surveyed, 95% regarded BAKO own label to be of good quality or better.
  • 73% of customers said they would be more likely to purchase Bako Own Label products in the future, than any other brands.
  • Over two thirds of those surveyed felt the ability to try and taste Bako Own Label products could encourage purchase.

As you can imagine, we are delighted with these results and our future strategy is to build upon this solid foundation while, where possible, improving our own brand offering. This will be achieved by evaluating each and every Bako product, at least every year, as part of a full category review. Should we identify a product that no longer meets our brand criteria, we will strive to make improvements, which may involve recipe reformulation, or a change of supplier, but rest assured, your continued satisfaction will be top of our agenda!

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If you would like to request a sample of one of our products we will be more than happy to discuss this with you. Please call our customer services department on 01772 664300 or fill in the request form.

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